An evaluation sheet for graphic design projects

Evaluation
Write full answers and give each of the graphic design elements a rating from 1-5 (with 5 the highest) for effectiveness in matching the design to its message. Then give it an overall evaluation and score. If possible attach a copy of the design to your form.
Name
Group		Date

Format & audience
What kind of design is it - an advertisement, flyer, CD cover, book jacket, poster, other? Who do you think is the target audience - age group/gender/context?

Iconography
What images does the designer use and what do you think they symbolise? Are they appropriate?

Score: 1 2 3 4 5
Typography
How many different fonts can you spot? Can you name any? What does the style suggest? Is it appropriate? Is the message readable?

Score: 1 2 3 4 5
Colour scheme
What are the main colours the designer has used? Are they complementary, contrasting, harmonious or monochromatic? What is the message or mood they suggest?

Score: 1 2 3 4 5
Layout
Is there a visual hierarchy from largest/most important to smallest/least? What is the most eye-catching element? Are type and graphics well-balanced? Is there a strong underlying design e.g. vertical or diagonal blocks? How is text grouped and aligned?

Score: 1 2 3 4 5
Overall ranking
How would you rate the design's effectiveness in communicating its message to its potential audience and why?

Score: 1 2 3 4 5